Branscum’s Kentucky Consumer Data Protection Act heads to Governor

Frankfort, Kentucky (March 28, 2024) – Legislation that would increase the protection of online personal information that belongs to Kentuckians cleared the legislature today and is now on its way to the Governor for consideration.

“We live in a digital age. Whether buying from an online retailer, connecting with friends and family on your favorite social media platform, or even checking your phone to catch up on the news or sports, the internet is heavily ingrained in our daily lives,” Branscum said. “They deserve to know what data is being collected on them and how that data is being used.”

HB 15, known as the Kentucky Consumer Data Protection Act, creates a set of data privacy protections, including the right to access the information a company has on them; correct any errors in the data; receive a copy of the data; delete the data; and tell a company, website or social media platform that they do not want their personal information sold. The bill’s provisions also set guidelines for enforcement by the Attorney General’s office.

“This is a workable solution and the first major step in protecting consumer rights and privacy,” Branscum said. “We’ve provided a balanced approach that will give Kentuckians protections and rights regarding the data that is being collected on them, rather than a false sense of security.”

For more information about HB 15, visit the Kentucky General Assembly’s website at legislature.ky.gov.

The Southeast Kentucky Chamber of Commerce is located at 178 College Street in Pikeville and serves more than 500 businesses in eight Eastern Kentucky Counties: Floyd, Johnson, Knott, Lawrence, Letcher, Magoffin, Martin, and Pike. The Chamber’s mission is to serve the businesses of Southeastern Kentucky through a commitment to networking, advocacy, education, and collaboration as we partner together to enhance the business climate in our region.